It is common knowledge that celebrities have a powerful influence on their fans. The more beloved the celebrity, the larger the fan base, resulting in a wide spread influence. Many celebrities use this to their advantage and take stands on various political platforms. They come public with their beliefs and encourage their fans to take a stand with them. This has proven to have a great impact on many social issues. A recent example that has taken the music industry by storm is rapper, Lil Dicky, and his newest song, "Earth."
It is old news that plastic pollution and destruction of natural habitat and resources are an epidemic in the modern age. The consequences of decades of pollution and destruction are finally catching up with humanity. The planet is greatly suffering and is on the verge of irreversible effects; there are those are taking action to find ways to save the planet, and some are using their influence to aid in this. Lil Dicky has released a music video titled "Earth."
The meaning behind this video is not encrypted. It is clear he is drawing attention to global environmental issues, but it is done in a way that draws the viewer in. It is fun and the animation gives it a light hearted feel. It is almost comical, but not so much in a way that lessens the severity of the issue of global warming and climate change. This video is a charity single with the intent to spread awareness by means of a media platform.
But what makes this video far more unique is the onslaught of celebrities that agreed to join in on this collaboration. There were a total of 30 signers who helped to make the video possible. Very popular artists such as Halsey, Sia, Justin Bieber, Ariana Grande, Charlie Puth, Shawn Mendes, Snoop Dogg, Katy Perry, Ed Sheeran, Miley Cyrus, and Wiz Khalifa. There were even country singers represented such as Zac Brown, and it was more than just singers. Actor, Leonardo DeCaprio, cameo as himself due to his highly proactive measures in the care of the environment as well as actress Hailee Steinfeld. Even comedian, Kevin Hart, jumped on the bandwagon and played the voice of Kanye West. (List of all artists and what characters they played.)
All these celebrities made this video lively by cameoing as various animals, and I thought that was clever. It was fun to listen and see who all was present and which animals they chose to represent them. I know among just my friends, they were excited to see their favorite artists and finding out where they were in the video. That was a great marketing strategy because people that are not fans of Lil Dicky may be fans of Ariana or Halsey, and as a result, they will watch the video.
The build up for it on social media also helped to market the video. Lil Dicky promoted this video heavily on his Instagram. Before the videos release, he would talk about it, and upon its release, he released snippets of clips on Instagram. That is where I first was exposed to it, and it peaked my interest. Due to his large fan base, the videos he posted soon became trending on Instagram where I saw it even though I do not follow the rapper himself. I then looked it up further to find the full video on Youtube. Without a doubt, the push it had on social media helped this music video to gain popularity.
The success of the video is evident. It has over 71 million views on Youtube as of today, and it has placed in the top 20 for Billboard Hot 100. It is currently at 17, but there is a chance that it will continue to rise due to the fact that it is fairly new. The song was released April 19, 2019, and it has already reached 17 on the charts in a few short weeks. This success rate is only expected to grow in the near future because it will only continue to trend and gain popularity.
This is not the first time that celebrity collaboration has been seen to unite for a common cause. Celebrities have been using their influence and common together to push for agendas for a long time. "We are the World" was a collaboration for charity done by Michael Jackson in 1985. He and major hit artist of the 70s and 80s came together to sing promoting Americans to provide aid for African famine relief program. This hit single swept the music boards the same way that "Earth" is doing now. In some regards, "Earth" can be seen as this upcoming generations charity hit that "We are the World" was in the 80s. "Earth" will make history the same way "We are the World" did and be remembered for it even if it does not reach the top 10 on the charts.
The song "Earth" is fun and catchy, but the song itself is meant to be more than that. Though it fulfills its purpose to be entertaining, its main goal is to promote a message and means for the audience to aid in saving the planet. At the end of the video, there is a link, welovetheearth.org that shows the true meaning for the song. On the website, there is information about charities and what we can do to help the Earth. There is information explaining things that we can do daily that would mean the world for the future of our planet. The purpose of the song is more than cute animations, and that is why the song is so influential. Celebrities have a lot of influence, and this is an example how they have used their influence in a positive way.
It is old news that plastic pollution and destruction of natural habitat and resources are an epidemic in the modern age. The consequences of decades of pollution and destruction are finally catching up with humanity. The planet is greatly suffering and is on the verge of irreversible effects; there are those are taking action to find ways to save the planet, and some are using their influence to aid in this. Lil Dicky has released a music video titled "Earth."
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| Music Video |
The meaning behind this video is not encrypted. It is clear he is drawing attention to global environmental issues, but it is done in a way that draws the viewer in. It is fun and the animation gives it a light hearted feel. It is almost comical, but not so much in a way that lessens the severity of the issue of global warming and climate change. This video is a charity single with the intent to spread awareness by means of a media platform.
But what makes this video far more unique is the onslaught of celebrities that agreed to join in on this collaboration. There were a total of 30 signers who helped to make the video possible. Very popular artists such as Halsey, Sia, Justin Bieber, Ariana Grande, Charlie Puth, Shawn Mendes, Snoop Dogg, Katy Perry, Ed Sheeran, Miley Cyrus, and Wiz Khalifa. There were even country singers represented such as Zac Brown, and it was more than just singers. Actor, Leonardo DeCaprio, cameo as himself due to his highly proactive measures in the care of the environment as well as actress Hailee Steinfeld. Even comedian, Kevin Hart, jumped on the bandwagon and played the voice of Kanye West. (List of all artists and what characters they played.)All these celebrities made this video lively by cameoing as various animals, and I thought that was clever. It was fun to listen and see who all was present and which animals they chose to represent them. I know among just my friends, they were excited to see their favorite artists and finding out where they were in the video. That was a great marketing strategy because people that are not fans of Lil Dicky may be fans of Ariana or Halsey, and as a result, they will watch the video.
The build up for it on social media also helped to market the video. Lil Dicky promoted this video heavily on his Instagram. Before the videos release, he would talk about it, and upon its release, he released snippets of clips on Instagram. That is where I first was exposed to it, and it peaked my interest. Due to his large fan base, the videos he posted soon became trending on Instagram where I saw it even though I do not follow the rapper himself. I then looked it up further to find the full video on Youtube. Without a doubt, the push it had on social media helped this music video to gain popularity.
The success of the video is evident. It has over 71 million views on Youtube as of today, and it has placed in the top 20 for Billboard Hot 100. It is currently at 17, but there is a chance that it will continue to rise due to the fact that it is fairly new. The song was released April 19, 2019, and it has already reached 17 on the charts in a few short weeks. This success rate is only expected to grow in the near future because it will only continue to trend and gain popularity.
This is not the first time that celebrity collaboration has been seen to unite for a common cause. Celebrities have been using their influence and common together to push for agendas for a long time. "We are the World" was a collaboration for charity done by Michael Jackson in 1985. He and major hit artist of the 70s and 80s came together to sing promoting Americans to provide aid for African famine relief program. This hit single swept the music boards the same way that "Earth" is doing now. In some regards, "Earth" can be seen as this upcoming generations charity hit that "We are the World" was in the 80s. "Earth" will make history the same way "We are the World" did and be remembered for it even if it does not reach the top 10 on the charts.The song "Earth" is fun and catchy, but the song itself is meant to be more than that. Though it fulfills its purpose to be entertaining, its main goal is to promote a message and means for the audience to aid in saving the planet. At the end of the video, there is a link, welovetheearth.org that shows the true meaning for the song. On the website, there is information about charities and what we can do to help the Earth. There is information explaining things that we can do daily that would mean the world for the future of our planet. The purpose of the song is more than cute animations, and that is why the song is so influential. Celebrities have a lot of influence, and this is an example how they have used their influence in a positive way.
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